Kickstart Your Idea Generation Process With Quotes
You had a mediocre day today. Your mind didn’t come up with something really creative. It’s one of those days, but that’s okay! I got many of those days myself. Creativity comes and goes. Your idea generation process comes to a standstill sometimes.
But there are little tricks that can help you fan your creative flames. I’d like to share one of my personal tricks that works every time. This one helps you find a creative track again and starts with you choosing the topic.
Choose Your Idea Generation Topic
So lets start. As I said you first need to come up with a topic. A topic you have to work with and create something for perhaps. Let’s say you have to design a logo for a flower company. A straight forward approach would be to design a flower of some sort, and then fuse it with a company name. A common approach and a good one, since your client expects something like it.
Now before you start designing you most probably already spoke to your client and listened to his wishes. Its up to you to come with a logical, fun and beautiful design that makes sense. Here comes the trick that will get you moving.
Place Your Topic In A Famous Quote
Okay, the trick is to think of the topic you’re working with and then place it into the context of a famous quote. In this way a totally new point of view is created. This new view is often very funny and sometimes too strange, but a great way to loosen up creative thoughts!
Now lets apply this trick in a first example. As mentioned before we have to think of a new logo for a flower company. Think of a quote that is all about ‘flowers’. Did you come up with one already? I did, here’s a simple one we all know: ‘Roses Are Red, Violets Are Blue’.
If you like this quote, use it to your benefit and try to design a logo that contains a rose and a violet. In this case it fits well as it’s derived from a love poem by Edmund Spenser, and flowers are often bought when love is in the air. Your idea generation process has come to life again! If the first quote doesn’t work out, try another one, and another. Here’s one more:
Imagine you have to come up with an idea for a commercial that focusses on the new Ford Mustang (2013). We all know the Mustang stands for the free-roaming horses in the North American west. Now let’s think of a quote about horses… Here’s one: ‘Never look a gift horse in the mouth’.
You could take this horse quote and literally film a commercial using the hood of the Ford Mustang as the mouth of the horse. You could film in the Ford store and have a guy open up the hood to look at the engine. Then a salesman steps on the gas pedal full throttle! The guy under the hood bumps his head to the inside of the hood really hard pulling a painful face. In the next scene the guy says “I’ll take it”.
There are many idea generation techniques. And as you can see, there are a zillion options with this one! Good luck finding a good fit. I’m sure you’ll find both cheesy ones and cool ones. No matter what, you’ll have a new way that will get your idea generation going again.